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Samoa's national bird, the Manumea, is a scientific curiosity a key player in a healthy Samoan rainforest and a cultural icon for Samoa. Unique to Samoa it is also highly threatened and at risk of extinction in our lifetimes. The purpose of this campaign is to identify and adopt the specific changes in behaviour that we need to take to save our national bird, before it is too late.

Samoa's updated NBSAP adopts the Global Strategic Plan for Biodiversity 2011-2020 template and the Aichi Biodiversity Targets (ABT) as a flexible framework in compliance with the tenth Conference of the Parties (COP 10) Decision X/2. In doing so, Samoa's NBSAP is now properly aligned with the Global Strategic Plan and Aichi Biodiversity Targets, recognizing the strategic importance of doing so, to facilitate global biodiversity monitoing and assessment based on the three main objectives of the Convention - conservation of biodiversity, sustainable and equitable sharing of its benefits with celar linkages to the National Environment Sector Plan and Strategy for the Development of Samoa (SDS)