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The watersheds of the Cook Islands provide residents and visitors with a wide range of environmental services such as drinking water supplies, natural filtration of freshwater runoff, recreational opportunities and scenery. While important, the value of these services is not readily apparent in economic terms. This means they can easily be overlooked in decision making and policy formulation. There is a pressing need to better understand the economic value of the nation's watersheds to raise awareness and inform investment and regulatory decisions.