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As our understanding of the scale of environmental challenges deepens, so we are also forced to contemplate the inadequacy of the current responses to these challenges. By and large, these responses retreat from engaging the values that underpin our decisions as citizens, voters and consumers: mainstream approaches to tackling environmental threats do not question the dominance of today's individualistic and materialistic values.

People and Plants is a joint initiative of WWF, the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Royal Botanic Gardens, Kew Titles in the series: Applied Ethnobotany: People, Wild Plant Use and Conservation by Anthony B. Cunningham Biodiversity and Traditional Knowledge: Equitable Partnerships in Practice by Sarah A. Laird (ed.) People, Plants and Protected Areas: A Guide to In Situ Management (reissue) by John Tuxill and Gary Paul Nabhan Plant Invaders: The Threat to Natural Ecosystems (reissue) by Quentin C B Cronk and Janice L Fuller Uncovering the Hidden Harvest: Valuation Methods for Woodland and Forest Resources by Bruce M Campbell and Martin K Luckert (eds)