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The undertaking has been in operation for about 4 years now (to 2008) starting in late 2004 with the sole objective of establishing an income generating avenue targeting tourists. [However, a similar survey conducted in 2002 by SPREP and the Samoa Visitors Bureau confirms the existence of this operation then. Thus it started before 2004]. This operation is popular and is listed by the Pacific Travel Guide as one of the Top 10 things to do in Samoa.

Fishing has always been an important subsistence activity in western Samoa. Referring to Samoa's marine fish resource Kramer (1888) wrote ‘naturally,there are fishes throughout the whole year,for the sea is as inexhaustible as the land'. How much truth this statement holds for the present is open to speculation.Jordan and Searle(quoted in grattan 1948)referred to samoa’s fish fauna as one of the richest on the globe.This may have been true in the past but is not a so now.Gilson(1970) writes that ‘Consdiering the samoan pattern indeed to have provided, in the past,an ideal basis for comfortable and convient settlement.